Nature’s Darlings

Premium quality from a discounter. Two things that don’t seem to fit together really well. Until now! ALDI Süd initiates a new age for low-cost providers. Special and high-quality fruit and vegetables for a reasonable price.

The key visual makes use of the new store design. A slate plate emphasizes high quality. In OOH assets, the fruits were presented still hanging on trees. As fresh as if they were just picked from the tree. The “band”-design was one of the key elements. It has been used for the packaging, social media and many more assets.

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