ETF 3.0
What I did
Art Direction
Concept
Marketing Plan
ETF 3.0
Our world is constantly evolving, becoming more digital. Of course, this also applies to the world of investing.
The campaign presents Fidelity ETFs in a setting where the target group increasingly feels at home in the digital age - the screen of their own smartphone and computer.
Even though we are becoming more digital, the main benefit of Fidelity ETFs is that a real human is actively working on them. Thus, the visuals showcase digital interaction that is always connected to real human action.