Real food, real moments.
Food is fundamental to the way we bond with our pets. We just want to get it right. But it’s hard to follow quality cues or navigate nutritional benefits in a category so full of questionable claims and influencer opinion.
Real nutrition, raw emotion.
Cut through the fluff and focus on what really matters:
Clarity, convenience and connection.
Iconography
They bring clarity and structure to the design system, helping customers find the facts they need and making raw food more understandable and accessible.
Colour Palette
Together with the right colour palettes they make it easy for customers to find their favourites, old and new.
Photography
The quality of the real, natural food takes centre stage, framed in the moments that matter: the ones where we connect with our pets.
What I did.
Creative Strategy
Verbal Identity
Visual Identity
Brand World
Art Direction
Brand Guidelines
Marketing Plan
